Floward, the go-to online flowers and gifts delivery store in the region which Faith Capital was one of their earliest investors, launched its services in Ras Al Khaimah, UAE after launching in different cities in the country last year.
This expansion marks the 17th city Floward launches in as part of its regional and international expansion strategy as it now operates in several cities in Kuwait, KSA, Bahrain, Qatar, UAE and London, UK.
Floward’s GCC Regional Managing Director Mohammed Al Arifi said: “Our launch in Ras Al Khaimah is our first expansion of many this year as we plan to cover all the region’s cities and countries in the future. At Floward, we always strive to meet our clients’ expectations and aim to provide our services to the largest possible segment. Our ability to expand is due to our playbook that ensures providing high-quality products and services to all our customers and partners, and at the same time it is due to people’s faith and confidence in us and their support of what we offer. We operate according to international standards and have the customer’s experience at the focal point of our strategy”.
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offer cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.