YouGotaGift, one of Faith Capital’s earliest investments, announced an agreement to sell a 91% stake in the business to Japan-based giftee Inc.

This acquisition represents an important milestone for YouGotaGift, reinforcing its leadership in the GCC’s digital gift card market. The existing management team, whose leadership has driven the company’s success, will remain in place to ensure continuity and ongoing growth. Giftee will also gain a valuable footprint in the rapidly developing GCC region, benefit from YouGotaGift’s innovative digital gift card technology, and take the company to new international markets. 

Commenting on the acquisition, the CEO of giftee, Mutsumi Ota stated: “We are very pleased to welcome YouGotaGift, a leading e-gift company in the MENA region, into our group. YouGotaGift has a wide range of gifts and provides the largest platform in the region for distributing e-gifts to individuals and corporations. In particular, its services for corporations have grown significantly, and while it has built a strong trading base by providing digital rewards to major banking, telecommunication & airline loyalty programs, it is rapidly expanding its business with new uses such as employee benefits. Since the businesses of both companies have much in common, we were able to share many things in a short time, including our medium- to long-term visions and growth strategies. In the future, we would like to work with YouGotaGift to become a global e-gift platform that transcends each company’s respective regions of operation.”

Husain Makiya, YouGotaGift’s founder, remarked: “11 years ago, in 2013, we pioneered digital gift cards from the UAE. Since then, we have built the GCC’s leading digital gift card business, expanding to Saudi Arabia and the wider Middle East region. Our passion for digital prepaid cards has earned us the reputation for being effective, trusted and innovative.”

YouGotaGift was launched in 2013 and is the leading marketplace for digital gift cards and the partner of choice for consumers and businesses in the Middle East. With value creation at its core, YouGotaGift offers unparalleled consumer experiences, and incentives & merchant solutions for a network of 1,000+ Brands, 2,500+ Corporates including 50+ major Loyalty Programs.

giftee Inc. was established in 2010, with the representative directors being Mutsumi Ota and Tatsuya Suzuki. It is a leading e-gifting platform with a strong presence in Japan, Malaysia, Indonesia, and Vietnam. The company focuses on four services for consumers and businesses: the giftee-C2C eGift service, the eGift System, giftee for Business, and the eMachi platform, which is an area revitalization platform.

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